One Sentence to Help Therapists Conquer Marketing Fears
I recently joined Gordon Brewer on his podcast "The Practice of Therapy" to talk about marketing for therapists. He said something important and profound early on in our conversation that I want to share with you.
"Marketing is no different than what we do in a session building engagement with clients."
Using language tailored to our ideal clients and speaking to their pain and their hopes is WHAT WE DO. All day, every day, in sessions with our beloved clients.
Once we start thinking about marketing as an extension of our therapy skills, it seems less scary, yes?
But what next?
First, listen to my entire conversation with Gordon here:
Next, invest in your marketing journey by enrolling in my signature course: How to Make Meaningful Buzz: Four Weeks to Grow Your Practice.
In the course, we'll cover all the bases when it comes to speaking effectively to your potential clients. You'll leave ready to start speaking to your ideal clients in an authentic and effective way. Click here to learn more.
If you're not ready to commit to the course but want more information, click here to join the waitlist.
A few links:
Link to podcast episode on the Practice of Therapy website.
The Practice of Therapy with Gordon Brewer.
Bethany Raab
Author
Social work storytelling is one of my favorite things. Our work is rich with experiences worth sharing. I can't wait to share my stories with you!